April 12, 2016
22

How I got Pinterest to work for me (without trying)

So let me start off this post by saying I'm no expert blogger (clearly) and I don't assume to know any more about blogging than you do. I also will never presume that what worked for me will work for you. That said, I looked at my Pinterest news feed the other day and noticed that one of my posts has been pinned almost 300 times and some other posts, (like this one, this one and this one), are pinned pretty frequently. While they are by no means 'viral' posts, I think those are pretty good stats for a teensy tiny blog like my own.

The best part is that I honestly wasn't trying.

So I thought why not tell you what worked for me - or what I did on those posts that I didn't do on other posts.

How I got Pinterest to work for me without trying

1. Image is everything - while I may be an inconsistent blogger these days, when I do blog I put effort into making sure my images are nice. I've evolved in my blogging over time and now, aside from the writing aspect of my blog, I genuinely enjoy making my posts visually appealing. Evidently it pays off. I've noticed that the posts that I put extra work into making nice images are the ones being pinned. Case in point - these five posts are pinned the most:

How to use Pinterest
How to use Pinterest
I'm sure its no coincidence that these are the five posts (here, here, here, here and here) that I spent the most time creating images for - also, its not lost on me that these are all original photos / not stock photographs.

2. Pin the things people want to re-pin - I don't waste time pinning link ups or random posts. No one is pinning that on Pinterest. So I only pin my posts that have actual info like recipes, planner stuff, beauty and makeup etc. Don't waste your time flooding your feed with random posts that you know no one wants to read. You see my Erin Condren posts? Well if you google 'Erin Condren horizontal' at least one of them is usually on the first or second page and the images are definitely some of the top images for that search on google. Its crazy and its also no wonder people pin them the most - that's what they want to see!

3. Re-pin to different (but relevant) boards - it's advisable that you should pin your pins to more than one board. However I would add that you should pin to relevant boards. I use the word relevant because I notice that some people pin random items onto random boards just for the sake of pinning them several times. I get it, you want the pin to be seen, but at the end of the day I use Pinterest as a resource for useful information (and lets be honest, funny stuff). I'd like to think that's why most people use Pinterest and if I see a recipe in a Beauty board that isn't very helpful to me, now is it?! 

4. Caption this! - From what I've seen, a good caption is everything. I have a tendency to just name my posts whatever comes to mind, sometimes its an attempt (and fail) at being witty. I've also used boring captions, lines from blog posts etc. I realize however that my posts that have the words 'recipe' or 'how to' or '5 ways to' get pinned. Sidenote: this does not mean that I plan to post 500 blogs with these names. Nopes. I'm just noting that those blog posts with these captions get more attention.

5. Don't take it too seriously - ... and for heavens sake don't try too hard - have fun with it. I love Pinterest for the ideas I've found there. I've loved Pinterest WAY before I even blogged (I had/have another probably now defunct Pinterest account). The number one reason I use it is to look for things - not to promote my blog. I think this attitude has helped - I don't over pin, I don't rigidly stick to rules, I just have fun with it.

** I cannot give any stats or info on what the best time of day to pin is or how many boards you should pin to, or anything like that because as I've said, I pin when I want and don't follow strict rules.

I hope this helps, especially smaller blogs like my own. I feel like most of the information out there is geared toward the big blog. Us little guys could use the push too hehe!

Have a great Tuesday guys!!

22 comments:

  1. This comment has been removed by the author.

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  2. I love Pinterest but I really need to work on making my images more pinnable! Great post!

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  3. I haven't really tried too hard with Pinterest but I never thought about pinning to different boards. Smart idea! <3, Pamela Sequins & Sea Breezes

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  4. These are all great tips...I haven't spent too much time focusing on Pinterest...but I know it's a great platform that I SHOULD really start using more! xo, Biana -BlovedBoston

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  5. Great tips. I haven't really crossed over into delivering great pins but I'm trying - some of my posts have been decent and I have seen results so it's something I will try to do better.
    I think as bloggers, we should really try to promote each other by pinning other blog posts when something appeals to us. Like I'm pinning this post today because it's informative, well-written and is personal.
    Thanks for sharing your lessons with us and welcome back to regular blogging. I missed you bunches.
    http://Runwright.net

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    1. Missed you too lady!! Thank you! :)

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  6. I pretty much stopped using Pinterest unless I'm looking for something specific. The "promoted pins" and the "pinned for you" pins drive me CRAZY and I absolutely can't stand them. They take up all of my feed and I just said F it and stopped using it.

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  7. Great tips... I may have some free time on my hands soon to focus on this lol

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  8. LOVE this post! I have never been one to jump on the Pinterest train, but why not try and get it send a little more traffic our way? Go you with your re-pins! xx

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  9. Great tips!!! And good job on the 300+ pinning, I think that's great!!!

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  10. I'm so glad you shared this! I just recently made a Pinterest for my blog and have been wondering how people use it to increase their traffic. I've definitely been torn on what board to post a blog post to and never thought about putting it on two boards!

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  11. I am awful at focusing on Pinterest or other ways to drive traffic to my blog. Perhaps I should take your wonderful tip here. They sound legit to me!

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  12. I really need to focus on Pinterest more. I would think that stock photos would be pinned more, but I'm glad to hear that your own photos have had great results. Good work!

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  13. Great tips and good to know! That's excellent you've had posts pinned almost 300 times! I defintiely neglect pinning to Pinterest but I did notice a huge spike in blog traffic when one of my recipes got re-pinned several time.

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  14. Great advice. It's nice to know that putting in the extra time to make visually appealing graphics can really pay off.

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  15. I am terrible at making images for my posts. Many times, I just skip doing it because I'm so freaking lazy. I know I'm losing tons of traffic yet I can't bring myself to care. I probably should, though.

    That said, these are great tips!

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  16. this is super helpful Kay! love it. repinning to different boards is a great idea.

    ps. this didn't come up in my bloglovin, so sorry about the delay! i saw it on ig and i was like hey wait a minute!

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  17. I think this is awesome! I made a Pinterest account specifically for my blog, and then I never used it. I have a personal Pinterest account, and I tend to just use that one because my app is already logged into that account. (And yes, I'm too lazy to log out and then log back in using a different account. It's not even time consuming, but I just don't want to do it.)

    Anyway, I really do want to start using the Pinterest account associated with my blog. I don't think I'll ever go crazy with it, but I know it could potentially bring more people to my blog. I know I'm never going to be a "big blogger" (nor do I really want to be because that seems like it would require a lot more time than I currently have to give), but I won't deny that it would be nice to grow a little!

    Thanks for sharing these tips!

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  18. I love this, it's definitely so true. I am really bad about pinning my posts frequently... whoops! I definitely have some that have given me tons of traffic, but I need to get them out there a little more regularly! :) Great tips, & reminders.. XO -Alexandra

    Simply Alexandra: My Favorite Things

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  19. I used Pinterest for a while in 2012 but somehow could never get too into it :)

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  20. This is such a good read. I'm about to post a recipe and I really should label the picture!!!

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  21. I love Pinterest. I also started a board for my blog. And then did nothing with it, because evidently I suck big time. But these are great tips and I'll have to remember these. Especially since I'm planning on posting a recipe for hummus that I just made.

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